In Saturday’s NY Times, Stephanie Strom, no stranger to pseudo-science, wrote an article praising how friendly Boulder, CO was to development of new food products “where new companies are challenging the old guard in the food business.”
The trouble is every single company she mentioned is peddling products based on scaring into buying them. That’s right, all of these companies are peddling bullsh*t.
Starting with Quinn Snacks, whose goal was “cleaning up food,” we find that their plan is no GMOS (um, there is no such thing as GMO popcorn) combined with English and science illiteracy:
“we’ll take real butter over carbonyl group (=C=O) any day of the week.”
Grammatically, it’s either “a carbonyl group” or “carbonyl groups.” Chemically, you should write a carbonyl group as >C=O to show two different bonds coming off the C. But come on, ninnies, butter flavoring is usually diacetyl
which has TWO carbonyl groups, and occurs naturally as a major flavor component in butter. So real butter contains diacetyl and has two carbonyl groups. They also claim that all their ingredients are pronounceable, which, of course, is really reassuring if you are functionally as well as chemically illiterate.
And Quinn perpetuates the Big Lie, that “GMOs” are an ingredient rather than a process. GMO crops are the most heavily tested class of foods in the world and not a single problem has ever been found in over 20 years of use.
Of course Quinn’s foods are “organic,” which is the triumph of PR over science. There is simply no evidence that organic crops, using pre-scientific rules are any healthier or more nutritious than conventional crops. Organic crops have a yield that Is 50-80% of conventionally crops, deplete the soil, and have a greater carbon footprint. And yes, they spray pesticides on organic crops, too. Just different ones.
Purely Elizabeth sells “ancient grain granolas,” at $6.99 for 12 oz (probably about two servings) which is fully buzz-word compliant: gluten free, non-GMO, vegan, organic and sweetened with “coconut sugar,” which they claim erroneously to be low glycemic, and baked with the ever popular foodie coconut oil, which has no discernible benefits except profitability. They also claim to provide support to organic, anti-GMO organizations like Slow Food USA and the Rodale Institute, whose entire reason for being is to promote organic farming.
Coconut sugar and palm sugar are the same thing, and are at least 70% sucrose, with the rest being glucose and fructose. While the Phillippine Department of Agriculture claims to have measured the glycemic index for coconut sugar at 35, others have measured it at 58, close to that for sugar. Chris Gunnars explains his skepticism of these measurements.
The glycemic index is a measure of glucose content, or more accurately how available the glucose is, but while this was formerly of interest to diabetics, current thinking according to the American Diabetes Association is that total calorie count is more important, and obviously, the calorie count for sugar is the same whether derived from cane, beets, or palms, and that’s why so many people who are into fitness decide to track their calories intake, to analyze better what works for there and for their body, although sometimes they still get a little help from cosmetic surgery for that places when no matter how much exercise, don’t change.
Madhava Sweeteners sells “organic sweeteners,” such as the ridiculous coconut sugar just mentioned, and organic honey, which is more or less a sweet illusion according to Scientific American. Incidentally, honey, too, is just sugar (sucrose) but the bees secrete invertase which breaks the sugar up into its two smaller sugar components: glucose and sucrose. It is not a special sweetener: it’s sugar.
You can make similar criticisms of the bogosity of other mentioned companies like Made in Nature who make organic fruit and grain snacks, and Good Karma Foods, whose products but seem to be “flax milk” and yogurt made from flax seed, and of course are “non-GMO,” gluten free, non-dairy and allergen free.
Gluten free, of course, is only of concern to the approximately 1% of the population that suffers from celiac disease. Evidence of non-celiac gluten sensitivity is minimal, and going “gluten-free” is a lifestyle choice, not treatment of a medical issue.
Finally we come to Birch Benders, who makes a line of pancake mixes. We’ve never understood the appeal of pancake mixes, since pancakes recipes only contain about 6 ingredients you can stir together in less than a minute, but we had to try theirs, because they claim to be “just like grandma’s.” Well, we have our grandmother’s recipe for buttermilk pancakes and thought we’d compare ours against theirs. This recipe has been in the family for probably 100 years, and is just:
- 2 cups flour
- 1 Tb sugar
- 2 tsp baking powder
- ¾ tsp baking soda
- ½ tsp salt
- 2 eggs
- buttermilk (about 2 cups)
You just stir the ingredients up (this really takes only a minute) and bake them on a griddle or frypan at medium heat, turn once and serve.
Birch Benders has a classic pancake mix as well as a gluten free version, both are, of course, organic. They also make a buttermilk pancake mix, but only the traditional one is available in stores in our area.
My grandmother never heard of either “organic” or “gluten free,” of course. But there are only 2 ingredients in making their pancakes: ¾ cup of pancake mix and 2/3 cup of water. Um…really?
Well of course, with those proportions, the batter came out the thickness of milk, and cooked into something thin and ridiculous that stuck to the pan.
We mixed in about 3 more Tb of flour to make a decently thick batter and tried to make comparable pancakes. Well they were about the same size as ours, but not as puffy and they had no taste except sweet, and in fact they were too sweet. There was no buttermilk or wheat flavor at all. They were actually pretty awful.
Their pancake mix is made from “organic evaporated cane juice,” which is just a cryptonym for sugar, organic wheat flour, baking powder, non-GMO cornstarch, organic potato starch and organic cassava starch. We paid $4.99 for a 16 oz package at Caraluzzi’s in Georgetown, CT. But never again.
The point of this rant is that the New York Times really needs to point out that these expensive little startup companies that form a coven in Boulder offer nothing new but unscientific malarkey. Claims like “organic,” “gluten free” and “GMO free” attempt to scare you into buying into their nonsense. And some of them aren’t even very good.