Margaritaville is a 1977 Jimmy Buffett song that despite its simplicity became a huge hit for Buffett. It’s essentially a mournful break-up song set to what Buffett himself calls “drunken Caribbean music.”
Cashing in on what turned out to be his biggest hit, Buffet franchised a series of Margaritaville restaurants, serving middling but undistinguished American food and less than distinguished service. There are now about 30 of them, mostly in the South, but there is one at the Mohegan Sun in Uncasville, CT.
Not to stop there, his company has franchised Margaritaville Resorts, mostly in the South and Caribbean, but there is one coming to New York City as well. These are hotels with pools and the Margaritaville restaurant featured, along with some sort of entertainment.
But now, we learn that his franchising organization has formed a new business for “55 and over”: senior living. The first of these is in operation in Daytona, call Latitude Margarita. Another has also opened in Hilton Head. We learned about these from an article in this Sunday’s Times Magazine. This is a development for the 55 and over crowd of homes ranging from $200K to $300K in a senior living community for “active residents,” which is or will include a Town Center with shops, concerts presumably other activities.
One Yelp reviewer said it was like being on a permanent Carnival Cruise with noisy neighbors! And a real estate expert said “I see the appeal, but it has a good chance of wearing out quickly.”
The problem I have with all of this is that even though we fit their age demographic (and then some), the idea of an age-restricted community with no young adults or children sounds stultifying. You keep young by interacting with younger people, not getting snockered on salted Tequila drinks every night.
And just how much activity is there really? Are there singing groups you can join? Are there wood working and other crafts available? What about community theater, where seniors really tend to thrive? And to tell you the truth, we prefer gin and tonics!
Oh, and that beach they show in all their brochure. It isn’t on the property. It’s a shuttle ride away.